Market Insights
Consumer Behavior
Resilience Economy

Think Tank and strategy studio for organizations and leaders.

Munich, Germany

Munich, Germany

Munich, Germany

about waves
Merge Studio
Merge Studio

The world spins faster than the human brain can cope. Attention span declines. Society is longing for offline connection, recovery and nature. We are entering the resilience economy.

Catalyst branding
Catalyst branding

STUDIO

STUDIO

We are a think tank and strategy studio building and advising corporations and leaders at the intersection of consumer behavior, cultural shifts and the brain & resilience economy.

We work with leaders, companies and investors (buy- and sell-side) to decode consumer shifts, identify new business opportunities and turn insights from neuroscience & psychology into strategic advantage.

Through market advisory and keynotes, about waves drives organizations to understand where consumer markets are heading and what it takes to build relevant brands, corporate cultures and future-ready strategies.

If requested, we also offer coaching for executives and (female) leaders to build individual and organizational resilience, matching career paths and strong collaborative teams.

In the age of AI, human capabilites and brain capacity will become key.

In the age of AI, human capabilites and brain capacity will become key.

“Besides the fluffy wellness and tech-driven longevity industry a new market is rising:
the resilience economy.”

“Besides the fluffy wellness and tech-driven longevity industry a new market is rising:
the resilience economy.”

Kirsten Vedder Patzki

Create a free website with Framer, the website builder loved by startups, designers and agencies.